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Jul
26
2005

Heroes Con vs. Wizard

Comic Book Resources – Comic Book News, Reviews and Commentary – Updated Daily!
ATLANTA ATTACKS

Interestingly, the recent article about this brewing dispute in comicbookresources.com’s Lying in the Gutters column has now been replaced with:

“(Article removed at the request of Rob Felton, VP Business Development, Wizard Entertainment / Wizard Conventions)”

What a bunch of spineless jellyfish… Anyway, here’s what the article said:

The WizardWorld backlash is in earnest and both Marvel and DC Comics are in discussion over what their move should be.

For the past few years, WizardWorld have been increasing the numbers of their comics conventions in order to squeeze the competition. A WizardWorld Los Angeles was originally planned for the same day or the previous weekend to the number one comics convention, San Diego – not so much as replace it, but to leech importance from it, thus increase the importance of WizardWorld Chicago and other WizardWorlds through the year. This plan was, however abandoned for something smaller.

And the recent decision to coincide WizardWorld Atlanta with Heroes Con was exactly that. Using the power of the WizardWorld brand to knock out possible competition around the country and grow to challenge San Diego for the number one spot.

But finally a number of prominent creators have rebelled against this Starbuckisation of comic book conventions. Giving Heroes Con its best star line-up for years – JMS, Mark Millar, Warren Ellis, Bryan Hitch, Travis Charest, Art Adams, Tony Harris and many more.

Which leaves Marvel and DC with a dilemma. WizardWorld has long courted these two companies and provided serious discounts for their appearance, as long as they commit to a number of shows across the country and agree to make headline-making announcements there.

But with pressure from their own creatives and staff, and the possibilities of a PR nightmare, is it conceivable that Marvel and DC may break their previously mutually agreeable partnership? Until that week, that was not a possibility. This week, it’s been raised internally at both publishers.

WizardWorld is also looking at serious damage minimisation on this one.

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